ADAPTATION OF SERVICE MENU STRUCTURE FOR DIFFERENT TYPES OF USERS USING THE ONTOLOGY MODELING

The purpose of the article is to solve the problem of adaptation of large arborescent and linear menus of mobile and internet services for various types of users according to their interests, social status and other parameters. There has been created the program system building an optimal menu of services for classes of users divided by physical and socio-economic parameters. When adapting the menu, a modified algorithm of construction of an optimal graph of the USSD-menu was used. An ontological approach was used during the work for formal representation of the notions of a given subject area, extraction, representation and processing of knowledge. Users’ models representing descriptions of their needs, aims and interests were used for adaptation of interfaces. Formalization of users’ conduct was realized with the help of an ontological model of mobile and internet services. Each user can be ascribed to a definite model based on their physical and social parameters. The program realizing adaptation of the menus contains two modules: the module of frequency of calls reception based on ontology queries and the graph of the menu optimization module. An algorithm of the optimization of the menu works with DOT graph prescription language.

ontology, ontological modeling, atomic diagrams, knowledge acquisition, knowledge generation, hierarchical menu, menu adaptation, needs analysis, optimum problem, user interfaces

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